Brand Story

TRUE LEGEND BRAND HISTORY

True Legend Hospitality Group is a celebrated Shanghai-based hospitality company that specializes in developing niche, thought-provoking F&B concepts. The company was co-founded in 2003 by present CEO, Canadian Bryce Jenner, who comes from decades of experience in hospitality and business development and who has a zest for travel, sports and discovering dining subcultures. True Legend curates’ distinct experiences that tell a story about a particular time, place, culture or cuisine while celebrating the bounty of premium ingredients available both locally and from abroad. The company currently boasts a portfolio of five restaurants - three Pistolera Mexican Cantinas, two Big Bamboo Sports Bars. Consistent with all of the True Legend group’s endeavors, the formula for success is to keep things simple and delicious; food cooked to perfection and served with a tasty beverage. Combining a fun first attitude with great service and well-executed dishes makes for any of True Legend’s dining experiences the destination for brunch, lunch, Happy Hour, dinner and late-night enjoyment.

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Our Venues

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Big Bamboo Hongqiao

Big Bamboo Hong Qiao opened on a very auspicious date - 8-8-8 - August 8th, 2008 - the day the Beijing Olympics started. It was a fabulous start for a family friendly sports bar and restaurant that has just kept rolling for the past 13 years. The popular venue has a huge outdoor front courtyard which is the center draw of LawaiJie, the vibrant restaurant walking street it sits right plump in the middle of. The Courtyard has seating for upwards of 130 people, a kids playground, a huge screen and frequent live music acts. Ajacent to that is a covered outdoor seating area for 30 that also transforms into a glassed in area in the colder months. The first floor consists of a main room bar, seats for 100+ , a pool table and an adjacent room with a large table for up to 14. The second floor has high ceilings, a bar , another pool table, foosball table, stage, seating for 85 in the main room and a balcony area overlooking the Courtyard, open in warm months, glassed in in the cold months, that seats 55 and is a very popular area from private events. Besides being the fun satisfying go to place for the local neighborhood, this venue hosts many private events as well as numerous party events and live acts.

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All our customers are entitled to a 4-hour parking card from our restaurant when dining in. Just ask our servers to assist you.

Lane 20, 3338 Hongmei Lu, Laowai street, near Hongxu Lu, Hongqiao

021 6405 8720

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Big Bamboo Jin Qiao

Big Bamboo Jin Qiao is a gorgeous converted wood framed building originally built by Canada Wood as a show home and sits on a river, right in the middle of Green City, a lush, tree lined neighborhood. You can feel the charm as you walk up the cobble stone walkway past the lush lawn, outdoor seating for 65 and a kids playground. The main floor is broken up into several distinctive rooms and features a long, high celling bar and doors that open to decks. It boast 2 pool tables, a foosball table and often has a stage with live entertainment and seats 170. Walk up the winding staircase past the arched, two story picture window and you find once again an area broken up into several distinctive areas, one of which has a long table that sits 12 people, a bar, two small private decks and a large open deck. Total indoor seating up there is 50+ and the outdoor areas 50. Always buzzing with families and groups from around the vibrant neighborhood, this venue also plays host to many private bookings and party events.

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All customers can find parking spaces in the underground parking right next to our restaurant.

381 Hongfeng Lu near Biyun Lu, Pudong

021 5030 1779

Book Your Party

Event decoration

We specialize in creating the perfect atmosphere for your events. Talk to us about décor, design, creativity and all planning details. No matter how small your event is, our ideas won’t be. Add a little chic and a lot of unique to your next bash. We will research, create, set up, clean up and more for your event. You don’t have time to worry about the details. Let us take care of everything and you can just sit back and enjoy.

Customized Menus

We have a team for off-site catering events. We are constantly on the go when people are needing the most. Our experience in the catering field goes beyond expectations and our menu selections for event services are always on demand. No event is too big or too small. They’re all special to us. Whether an informal business meeting, small gathering, community events or festivals. You can find us yearly at large outdoor events like Beernanza, Latin Nations, and Britannica School Fair and more.

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